Well planned activities make a stand more captivating and help in the achievement of your exhibition goals. Such activities will attract people to your stand.
Create exhibition memories and sales, by offering and creating experiences.
Start on the basis of your own exhibition goals: what activities will help you achieve the goals set for your fair participation?
While some stands simply seek to attract attention, those work best which have some connection with the exhibitor's own activities or business operations.
In general, visitors best recall issues in which they have had some sort of proactive participation. By doing, a visitor can learn a great deal about new products, for example, while getting a feel for how well they answer his or her own needs.
What's new?
Inform us about your stand programme via FairNet, and we will publish it electronically, on the exhibitor's own page (FairSite) and in the event's programme calendar.
Most fairs include points at which your firm can give the latest tips and present its latest products and services. Programmes can also be presented in visitor marketing for fairs, such as in visitor brochures and on web pages.
Further details are available on fair-specific programme points from the event's web pages.
A successful stand programme
- attracts visitors and makes them stop at your stand
- gives a clear message
- sparks off interaction
- demonstrates the benefits of your product or service
- inspires further action
Tips for stand programmes
- exhibition offers
- product presentation and tips for using/getting the most out of the product
- product testing
- competitions and questionnaires
- briefings
- demos
- product samples
- brochures
- web presentations, moving image