In this section, we have gathered together exhibitor marketing tips for the period leading up to the fair.

• Be proactive and benefit from the drawing power of a fair
• Marketing will add spice to your stand
• A good stand has magnetism
• A programme and activities will tempt visitors to your stand
• Ensure that your exhibition staff are proactive
• Remember exhibition communications

The Finnish Fair Corporation invests in the visibility of fairs, through proactive communications about fairs, broad-based, multi-channel marketing to potential visitors and direct mailing of fair guides and/or invitation cards.

More details on fair publicity are available from the Marketing Plannder for the event.