Benefit from contacts and succeed

Efficient post-fair management and marketing will turn your exhibition contacts into sales.

A fair contact has a short 'shelf-life', so act without delay.

Fulfil any promises made at the fair.

Evaluate your success.

Set down your development ideas for the next occasion.

Tips for post-fair marketing

• Go through the contacts for each day of the fair.
• Fulfil all promises made during the fair, since fair contacts have a short 'shelf-life'!
• Handle any requests for tenders or for further contact as quickly as possible.
• Send a thank you letter or message to your stand's visitors.
• Approach key customers immediately, thank them for their attendance and brief them on what comes next.
• Report on the event on your internet pages, describe the fair's atmosphere and thank your visitors again.
• Post pictures or video clips of your stand on your website – this will give your stand a new lease of life.
• Run a retrospective feature on your fair participation in your customer magazine.
• Evaluate the results straight away after the fair and once again after a longer interval.
• Evaluate any visitor feedback on your stand.
• Record your own fair participation development ideas.